# Bombora
> Find accounts showing high intent in your business, even before they’ve engaged with you directly.

Canonical page: https://partners.adroll.com/partners/bombora
Marketplace: AdRoll
Last updated: 2025-12-17
Logo: https://assets.partnerfleet.app/jyyj7bpu3395vgrd12bsy6piqlj2

## At a glance
- Category: [Third-Party Audiences](https://partners.adroll.com/t/category/third-party-audiences), [Intent data](https://partners.adroll.com/t/category/intent-data)
- Partner Type: [ABM](https://partners.adroll.com/t/partner-type/abm)
- Partner Type: ABM

## Call to actions
- **Contact Us** — submit the contact form on https://partners.adroll.com/partners/bombora

## About
Combine Account Intent data with Account Fit data to prioritize in-market accounts most likely to convert RollWorks partnered with Bombora, the leading intent data provider, in order to deliver the Account Intent feature and Bombora’s patented Company Surge ® to RollWorks customers. Account Intent within the RollWorks Identification solutions uniquely measures intent signals across many data and content sources and establishes a baseline of activity for specific accounts. It allows customers to identify accounts that are actively researching a product or service with the intent to buy, allowing organizations to be even more hyper-targeted in their marketing. Features include: • Identify target accounts early in their buying journey before they directly engage, and act when research increases on specific topics • Prioritize ad spend and use a campaign playbook that focuses ad targeting on accounts with market potential and strong intent signals • Effectively engage high intent accounts with customized digital ad experiences based on their research behavior and content consumption patterns • Measure the impact of intent-based targeting, comparing high intent accounts to others in pipeline

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