Target the right accounts, provide highly-scalable, personalized experiences, and know precisely how, when, and why targets are engaging. The combined solution solves many current ABM challenges, including poor engagement and generic experiences that cause prospects to lose interest. Organizations can precisely target, engage with deep personalization, and measure prospect engagement within their ideal customer profile (ICP). RollWorks and Folloze ensure your valuable prospects receive highly-relevant, highly-personalized experiences across the entirety of the buying journey. With Folloze and RollWorks, organizations can: • Coordinate sales and marketing to maximize revenue impact • Deliver a consistent, compelling brand experience • Spend marketing dollars wisely while increasing ABM impact through actionable metrics on first party engagement.