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Google Ads

Google Ads is an online advertising solution that businesses use to promote their products and services across Google properties, e.g., search engine results, maps, shopping, display, and more.

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Description

Google Ads and AdRoll
Connect your Google Ads manager to the AdRoll platform to view and analyze your Google campaigns alongside your AdRoll display and social ads campaigns — all from one place. This integration allows you to view your Google Ads campaigns, ad groups, ads and keywords. You can also set date ranges, filter by channel and customize your dashboard measure via your preferred KPIs. 

Managing Google Ads in AdRoll
This feature is only available to our paid subscribers. You can check out your plan options here. 

Integrating & Importing Data
Connecting your Google Ads manager is very straightforward, please follow these three steps for easy integration:
  1. While logged into your AdRoll account, click on the “Integrations” button located in the bottom left corner of your dashboard.
  2. Find the “Google Ads”, hover over the tile and click on the “Get Started” directional that appears.
  3. From there, a popup appears where you can log into your Google Ads account.

Note: You can only select an ad account that uses the same currency as your AdRoll account (e.g. if your AdRoll account uses USD, you can only select USD ad accounts)

Once you connect successfully, any of your campaigns with activity in the last 12 months will automatically be added to the AdRoll platform where you will be able to view your Google Ads campaigns alongside your display and social ads campaigns.

Initially your campaign data will take up to 24 hours to import, but after that, your Google Ads data will be updated on an hourly basis including:
  • Campaigns
  • Ad groups
  • Ads
  • Keywords
  • Historical performance data 

Viewing & Analyzing Performance
View your Google Ads campaigns and ads groups on a dashboard that is customized to your preferred KPIs. See all of your ads and keywords along with performance metrics for each.

Using AdRoll's cross-channel attribution, analyze how your Google campaigns are performing versus your ads, email and sms channels within a single dashboard. View insights and make informed decisions with the ability to export consolidated channel data to analyze and/or share in a spreadsheet.