# Google Analytics > Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and apps. Canonical page: https://partners.adroll.com/partners/google-analytics Marketplace: AdRoll Last updated: 2025-12-17 Logo: https://assets.partnerfleet.app/ulql353gsd84x9ci2yl7g8ivf3py ## At a glance - Category: [Cross Channel Attribution](https://partners.adroll.com/t/category/cross-channel-reporting), [Reporting](https://partners.adroll.com/t/category/tracking-and-reporting) - Partner Type: AdRoll, AdRoll, ABM, ABM ## Call to actions - [Visit Website](https://analytics.google.com) - [Install](https://help.adroll.com/hc/en-us/articles/214490448-Google-Analytics) ## About Google Analytics + AdRollAdRoll campaigns and data can be viewed in Google Analytics via UTM click-based tracking (2). Additionally, with AdRoll's cross-channel attribution*, you can connect your GA4 account to the AdRoll platform to analyze your GA-reported conversions and revenue compared to your platform-reported metrics across ads, email, and sms (1). (1) GA4 Data in Cross-Channel AttributionWith AdRoll’s cross-channel attribution*, you can integrate your GA4 data as a trusted source to the AdRoll platform to centralize metrics from across your marketing channels. Eliminate the need to login to separate platforms to view and export metrics. Instead, integrate your campaign data to make informed decisions to best optimize performance and allocate budget across your marketing channels. This product allows you to view your GA4 conversion and revenue data with AdRoll web ads, social ads, email and sms from the platform APIs alongside UTM-tracked conversions. You can also set date ranges, filter by channel, choose your attribution model, and customize the dashboard with your preferred KPIs. Integrating & Importing DataConnecting your Google Analytics account is very straightforward, please follow these steps for easy integration:While logged into your AdRoll account, click on the “Integrations” button located in the bottom left corner of your dashboard.Find “Google Analytics”, click on the tile which opens a modal with more information.Click on the “Connect Google Analytics” button.From there, a popup appears where you can log into your Google Analytics account.**Initially your data will take up to 24 hours to import, but after that, your Google Analytics 4 data will be updated on an hourly basis including:DateAccount_id (Property ID)account_name (property name)ConversionsRevenueLearn more about integrating your Google Analytics data within the AdRoll platform here.Alert: This feature is only available to our paid subscribers. You can check out your plan options here.*Cross-channel attribution is only available to our paid subscribers as an add-on.**We have partnered with Improvado to provide this connection to AdRoll. Your data is secure and is only accessible through the AdRoll platform; this does not create an Improvado account on your behalf, or bill/invoice.(2) Set Up Tracking for AdRoll Links in Google AnalyticsTo setup GA campaign tracking, create (or edit existing) ads and append Google Analytics campaign variables to the destination URLs.GA defines five tracking variables that can be appended to your destination links for campaign tracking:Source (Required)Medium (Required)TermContentCampaign Name (Required)RecommendationsCampaign Source (utm_source)  | AdRollCampaign Medium (utm_medium)  | BannerAd Name (utm_content) | Dynamic or StaticAd size (e.g. 160x600)Version, if applicable (e.g. v002)Campaign Name (utm_campaign) | Campaign nameAdGroup name, if applicable A Complete Google Analytics ExampleYou can use Google's URL builder to create the campaign tracking parameters that will help differentiate traffic from your various AdRoll campaigns.We filled out their URL builder form to generate this URL:www.adroll.com/landing_page.html?utm_source=adroll&utm_medium=banner&utm_content=static_160x600_v002&utm_campaign=utm_campaign%3Dweb_promo_adgroup_1 www.adroll.com/landing_page.html is our destination URLutm_source=adroll identifies the source of this traffic as your AdRoll campaignutm_medium=banner identifies that we served a web banner adutm_content=static_160x600_v002 identifies the specific ad used is our 160x600 static adutm_campaign=web_promo_adgroup_1 identifies that the ad is part of our Web Promo campaign in AdGroup 1 AdRoll Data in Google AnalyticsView basic metrics like visits and page views by navigating to Traffic Sources > Sources > All. The default shows sources and mediums and provide a view of traffic sources for 30 days prior to a conversion. If you set up goals or ecommerce reporting in GA, view the success metrics attributed to your advertising by browsing the appropriate reports.Reporting Notes:These reports only include visitors that click through: view-through data is NOT included.GA processes users who engage with the AdRoll data collection Opt-Ins, such as the Safari banner, as having a UTM Source of app.adroll.com and the UTM Medium of referral. Set Up ReportsTo set up reports, you must be tracking conversions using Goals or ecommerce tracking, and you must also be tagging your marketing links with campaign tracking. ## Related partners - [Klaviyo](https://partners.adroll.com/partners/klaviyo) — Klaviyo is an intelligent marketing automation platform that gives online businesses direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With the AdRoll integration, customers can sync their Klaviyo lists and segments to launch web ad campaigns and see Klaviyo email and SMS metrics in cross-channel attribution. · Logo: https://assets.partnerfleet.app/r12d330uwic7krhmwiu94hl65yr4 - [TikTok](https://partners.adroll.com/partners/tiktok) — Integrate your TikTok advertising account with the AdRoll platform to gain a holistic view of all your marketing efforts within one interface. Once your social account is connected to our platform, you can create omni-channel ad campaigns using AdRoll's automation builder, view all your campaign's performance side-by-side and edit campaigns as needed for greater optimization. You can also seamlessly import your ads and audience data from your social accounts into the AdRoll interface from the past 12 months. · Logo: https://assets.partnerfleet.app/ulnnmtmbet9a1igrj23jca9keeb9 - [Pinterest](https://partners.adroll.com/partners/pinterest) — Integrate your Pinterest advertising account with the AdRoll platform to gain a holistic view of all your marketing efforts within one interface. Once your account is connected to our platform, you can create omni-channel ad campaigns using AdRoll's automation builder, view all your channel campaigns’ performance side-by-side and edit campaigns for greater optimization. Seamless bi-directional import of your ads and audience data from your social channels into the AdRoll interface — for anything active in the past 12 months — ensures all your data stays in sync. · Logo: https://assets.partnerfleet.app/oskgww6s49m5yf9vto3q9u0yhvz5 - [Google Ads](https://partners.adroll.com/partners/google-ads) — Connect your Google Ads manager to the AdRoll platform to view and analyze your Google campaigns alongside your AdRoll display and social ads campaigns — all from one place. This integration allows you to view your Google Ads campaigns, ad groups, ads and keywords. You can also set date ranges, filter by channel and customize your dashboard measure via your preferred KPIs. · Logo: https://assets.partnerfleet.app/t1ol2c03l8rmzwsee04brzhabn6k - [Salesforce](https://partners.adroll.com/partners/salesforce) — Salesforce is cloud-based CRM software. It makes it easier for companies to find more prospects, close more deals, and connect with customers in a whole new way, so they can provide them with amazing service at scale. · Logo: https://assets.partnerfleet.app/uxy7jqrt9rk60wb13jfzoamyg7fd - [Shopify](https://partners.adroll.com/partners/shopify) — Save time setting up by connecting your Shopify store to AdRoll. Within a few clicks, we'll automatically configure settings such as your shopping cart URL and product feed. All you need to do is connect and we'll take it from there. · Logo: https://assets.partnerfleet.app/dqizewwumcjcbqcfkv01468f7avy - [WooCommerce](https://partners.adroll.com/partners/woocommerce) — AdRoll has a WordPress plugin that makes it easy to connect your WooCommerce store to your AdRoll account. · Logo: https://assets.partnerfleet.app/fpygnqr6h74nv4jnhjdzmjexqh7v - [Marketo](https://partners.adroll.com/partners/marketo) — After you integrate your AdRoll and Marketo accounts, turning your static email lists into a CRM audience is easy. · Logo: https://assets.partnerfleet.app/atlzxgerq8tluyl5ogkihic6d4ys