HubSpot

HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

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Description

Hubspot + AdRoll
With our HubSpot integration, you can place your AdRoll Pixel on your site, and then sync your static HubSpot email lists directly from your account to AdRoll. Matched through our CRM data onboarding process, this integration helps you easily convert your lists into a targetable audience.

Additionally, with AdRoll's cross-channel attribution*, you can connect your Hubspot account to the AdRoll platform to analyze your Hubspot-reported conversions and revenue compared to your platform-reported metrics across ads, email, and sms.

Requirements for the Pixel + Audience Integration

You must have a HubSpot Marketing Hub paid account (Starter, Professional, or Enterprise).
You must have at least 100 unique user emails in each of your lists for the CRM lists to successfully populate.

Sync CRM Audiences

To find the HubSpot integration tool:

Navigate to your Website Audiences tab in the left navigation menu.
Click Connected Audiences.
Click Connect your other marketing apps under Apps.
Click the HubSpot icon, then Connect.
Log in to your HubSpot account.
Return to AdRoll and paste your ID in the Enter your HubSpot ID field.
Click Authenticate with HubSpot ID > Authorize.
Click Select Lists to choose lists for your AdRoll audience.

Best Practices

Here are tips to prepare your lists for CRM data onboarding:

Your lists should contain at least 100 emails.
Use personal emails when possible, as they match at a higher rate.
Make sure your email database is up to date—adding an email validation step during sign-up workflows can be very helpful to make sure that users are supplying active emails.
Consider combining CRM audiences with other audience types to boost performance.
Ensure you are uploading a static list from HubSpot. Smart lists are not currently supported.

Learn more about managing your lists within HubSpot.

Imported Audiences

Your HubSpot CRM audiences may not appear in AdRoll immediately. We'll begin the matching process for new lists within six hours. Any new emails added after the process has begun may take up to two weeks to be matched.

Imported audiences names will automatically end with HubSpot.

After your email list appears, the cookie matching begins. Give this up to seven days to activate fully on your campaigns.

What to Expect

We'll pull new emails from HubSpot every 24 hours.
For US advertisers, CRM can be launched on both web and Facebook. Where possible, we recommend using US-based email addresses.
Outside of the US, CRM audiences have limited functionality on web campaigns. We recommend that non-US advertisers adopt CRM retargeting on Facebook instead.
You can't edit a CRM audience once it's created.
Cookie matching on Facebook takes less than 24 hours.
Cookie matching on the web takes up to seven days, depending on the size of your email list.

Matched Emails

We'll display the number of emails originally uploaded through the HubSpot integration.

To see how many emails were successfully matched for web or Facebook, click on the name of your HubSpot audience in the Audience tab.

To sign up for HubSpot CRM, visit HubSpot.

Place the AdRoll Pixel through HubSpot

Navigate to your Website Audiences tab in the left navigation menu.
Click Connected Audiences.
Click the HubSpot icon.
Click Place Pixel.

Hubspot Data in Cross-Channel Attribution

With AdRoll’s cross-channel attribution*, you can integrate your Hubspot data as a trusted source to the AdRoll platform to centralize metrics from across your marketing channels. Eliminate the need to login to separate platforms to view and export metrics. Instead, integrate your campaign data to make informed decisions to best optimize performance and allocate budget across your marketing channels.

This product allows you to view your Hubspot conversion and revenue data with AdRoll web ads, social ads, email and sms from the platform APIs alongside UTM-tracked conversions. You can also set date ranges, filter by channel, choose your attribution model, and customize the dashboard with your preferred KPIs.

Integrating & Importing Data

Connecting your Hubspot account is very straightforward, please follow these steps for easy integration:

While logged into your AdRoll account, click on the “Integrations” button located in the bottom left corner of your dashboard.
Find “Hubspot”, click on the tile which opens a modal with more information.
Click on the “Connect Hubspot” button.
From there, a popup appears where you can log into your Hubspot account.**

Initially your data will take up to 24 hours to import, but after that, your Hubspot data will be updated on an hourly basis including:

Account_id (Property ID)
Account_name (Property Name)
Conversions
Revenue

Learn more about integrating your Hubspot data within the AdRoll platform for cross-channel attribution here.

Alert: This feature is only available to our paid subscribers. You can check out your plan options here.

*Cross-channel attribution is only available to our paid subscribers as an add-on.

**We have partnered with Improvado to provide this connection to AdRoll. Your data is secure and is only accessible through the AdRoll platform; this does not create an Improvado account on your behalf, or bill/invoice.

Integration Diagrams

Integration features

Seamless integration with dynamic audience sync and faster launches
Connect your CRM lists to your retargeting campaigns to get a head start while your retargeting campaign ramps up in the background. Once you have imported your lists to AdRoll, you’re all set. We’ll take care of dynamically syncing your contact lists every 24 hours.

Personalize the Experience for Leads
Utilize the customer attributes in your HubSpot CRM to create targeted, high-performance customer experiences.