# Klaviyo
> Klaviyo is an intelligent marketing automation platform that gives online businesses direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With the AdRoll integration, customers can sync their Klaviyo lists and segments to launch web ad campaigns and see Klaviyo email and SMS metrics in cross-channel attribution.

Canonical page: https://partners.adroll.com/partners/klaviyo
Marketplace: AdRoll
Last updated: 2025-12-17
Logo: https://assets.partnerfleet.app/r12d330uwic7krhmwiu94hl65yr4

## At a glance
- Services: [Email Marketing](https://partners.adroll.com/t/services/email-marketing)
- Category: [Cross Channel Attribution](https://partners.adroll.com/t/category/cross-channel-reporting), [CRM](https://partners.adroll.com/t/category/crm), [Reporting](https://partners.adroll.com/t/category/tracking-and-reporting), [Marketing Automation](https://partners.adroll.com/t/category/marketing-automation)
- Partner Type: AdRoll, AdRoll

## Call to actions
- [Contact Us](https://www.klaviyo.com/grow/request-a-demo)

## About
Klaviyo is an intelligent marketing automation platform that gives online businesses direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen. 

## Integration Details 
AdRoll + Klaviyo to Grow Revenue and Gain InsightLeverage the power of first-party data to dynamically target your subscribers with relevant web ads. Sync your Klaviyo lists & segments to boost your ROAS by personalizing your campaigns and keep your audiences automatically up to date.Additionally, with AdRoll's cross-channel attribution*, you can connect your Klaviyo account to the AdRoll platform to analyze your Klaviyo email and SMS conversions against your AdRoll web ads, social ads, and trusted source like Shopify, Google Analytics, etc. Klaviyo Data in Cross-Channel AttributionWith AdRoll’s cross-channel attribution*, connect your Klaviyo account to the AdRoll platform to centralize metrics from across your marketing channels. Eliminate the need to login to separate platforms to view and export metrics. Instead, integrate your campaign data and get one place to analyze and attribute across your marketing channels.This integration allows you to view your Klaviyo email and sms campaigns and historical performance data. You can also set date ranges, filter by channel, choose your attribution model, and customize the dashboard with your preferred KPIs. Integrating & Importing Data for AttributionConnecting Klaviyo is very straightforward, please follow these steps for easy integration:While logged into your AdRoll account, click on the “Integrations” button located in the bottom left corner of your dashboard.Find “Klaviyo Attribution”, click on the tile which opens a modal with more information.Click on the “Connect Klaviyo” button.From there, a popup appears where you can log into your Klaviyo account.**Once you connect successfully, any of your campaigns with activity in the last 12 months will automatically be added to the AdRoll platform where you will be able to view your Klaviyo campaigns alongside your display and social ad campaigns.Initially your campaign data will take up to 24 hours to import, but after that, your Klaviyo data will be updated on an hourly basis including:Campaign details (id, name, date, channel)Opens (Email)Key metrics: Clicks, delivered, bounced, revenue, conversions, marked as spam, unsubscribedFailed to deliver (SMS)Learn more about integrating your Klaviyo data within the AdRoll platform for cross-channel attribution here.Viewing & Analyzing PerformanceAdRoll's cross-channel attribution helps you make informed decisions to best optimize performance and allocate budget across your marketing channels. Get a single dashboard to analyze and attribute success to the channels and campaigns in your marketing mix, including your Klaviyo data via API and UTMs.Klaviyo Email & SMS in AdRoll*This feature is only available to our paid subscribers with the cross-channel attribution add-on. You can check out your plan options here.**We have partnered with Improvado to provide this connection to AdRoll. Your data is secure and is only accessible through the AdRoll platform; this does not create an Improvado account on your behalf, or bill/invoice.

## Features
- **Retarget your site visitors and cart abandoners** — Retargeting ads coupled with email and SMS campaigns helps turn browsers to purchasers.
- **Reward high-value customers with special offers** — Leverage your loyalty integrations to serve ads to your best customers with exclusive promotions and rewards.
- **Convert one-time shoppers to repeat purchasers** — Using your subscription integration, create segments of one-time purchasers and target them with ads for increased lifetime value.
- **Segment your customers to highlight relevant products** — With customer data from quiz tools, serve ads that amplify your email and SMS campaigns highlighting products that fit their needs.
- **Turn customer service touchpoints into sales** — Using customer support data, nudge customers with ads who have inquired about products but haven’t purchased yet.

## Screenshots
- [Klaviyo (video)](https://youtu.be/kczmuQJUnLY)
- ![Klaviyo](https://assets.partnerfleet.app/0fyh55zu85ry8borgkau042io8d3)
- ![Klaviyo](https://assets.partnerfleet.app/x4qqruqtn9quc1zl5mvtp9jo0ods)
- ![Klaviyo](https://assets.partnerfleet.app/qiski2qwxrhzhswoaet2kvo0sq87)
- ![Klaviyo](https://assets.partnerfleet.app/lyjeyhqytb28r7r39dm5d20lda9f)

## Benefits
- **Boost Return on Ad Spend (ROAS) ** — With the AdRoll and Klaviyo integration, it’s easy to reach your highly-qualified buyers and deliver tailored ads directly to them to help boost your ROAS. 
- **Enhance the Customer Experience** — Align the messaging and creative of your AdRoll ad campaigns with your Klaviyo email and SMS campaigns to create a cohesive and impactful brand experience that resonates with your audience. 
- **Save Time and Streamline Audience Management ** — By connecting your Klaviyo account directly to AdRoll, you ensure your target audiences are automatically synced, saving you valuable time and effort. 

## Resources
- [AdRoll and Klaviyo: Boost Conversions with Personalized Ads](https://www.adroll.com/blog/adroll-klaviyo-boost-conversions-with-personalized-ads) — Check out a few of our best practices to help you reach your highly-qualified buyers and deliver tailored ads directly to them to help boost your ROAS. 
- [AdRoll Help Center](https://help.adroll.com/hc/en-us/articles/14780536601741)

## FAQs
### How do we use the Klaviyo integration?
A customer can connect their Klaviyo account to AdRoll to target their Klaviyo lists and segments in AdRoll web ad campaigns.

### Which lists and segments do we pull in and where do they live?
We ingest all Klaviyo lists and segments that have been created or edited in the last year. Klaviyo lists and segments will be in the Contacts UI and will be named Klaviyo segment name - (Klaviyo segment ID). 

### How long do they take to import?
Once the integration is done, the first import will run that night. They will be nightly moving forward.

### I see Klaviyo contacts in AdRoll. Can I do anything with those?
No. For now, those are read only. They cannot be used to create AdRoll audiences and cannot be targeted in campaigns. They will not show up in any dynamic lists you build in AdRoll. We can only target lists and segments in campaigns. 

### Where can I use the Klaviyo lists and segments?
New/existing AdRoll web campaigns (outside of automations)Imported social campaigns

### Can I target Klaviyo lists and segments in email campaigns?
No. These are only able to be used in AdRoll ad campaigns for now.

### Can I target these lists and segments in automations/recipes?
Not at this time. This is on the roadmap.

### Can I make edits to the lists/segments from within AdRoll?
All edits need to be done within Klaviyo.

## Related partners
- [Salesforce](https://partners.adroll.com/partners/salesforce) — Salesforce is cloud-based CRM software. It makes it easier for companies to find more prospects, close more deals, and connect with customers in a whole new way, so they can provide them with amazing service at scale. · Logo: https://assets.partnerfleet.app/uxy7jqrt9rk60wb13jfzoamyg7fd
- [TikTok](https://partners.adroll.com/partners/tiktok) — Integrate your TikTok advertising account with the AdRoll platform to gain a holistic view of all your marketing efforts within one interface. Once your social account is connected to our platform, you can create omni-channel ad campaigns using AdRoll's automation builder, view all your campaign's performance side-by-side and edit campaigns as needed for greater optimization. You can also seamlessly import your ads and audience data from your social accounts into the AdRoll interface from the past 12 months. · Logo: https://assets.partnerfleet.app/ulnnmtmbet9a1igrj23jca9keeb9
- [Pinterest](https://partners.adroll.com/partners/pinterest) — Integrate your Pinterest advertising account with the AdRoll platform to gain a holistic view of all your marketing efforts within one interface. Once your account is connected to our platform, you can create omni-channel ad campaigns using AdRoll's automation builder, view all your channel campaigns’ performance side-by-side and edit campaigns for greater optimization. Seamless bi-directional import of your ads and audience data from your social channels into the AdRoll interface — for anything active in the past 12 months — ensures all your data stays in sync. · Logo: https://assets.partnerfleet.app/oskgww6s49m5yf9vto3q9u0yhvz5
- [Google Ads](https://partners.adroll.com/partners/google-ads) — Connect your Google Ads manager to the AdRoll platform to view and analyze your Google campaigns alongside your AdRoll display and social ads campaigns — all from one place. This integration allows you to view your Google Ads campaigns, ad groups, ads and keywords. You can also set date ranges, filter by channel and customize your dashboard measure via your preferred KPIs. · Logo: https://assets.partnerfleet.app/t1ol2c03l8rmzwsee04brzhabn6k
- [HubSpot for AdRoll](https://partners.adroll.com/partners/hubspot) — With our HubSpot integration, you can place your AdRoll Pixel on your site, and then sync your static HubSpot email lists directly from your account to AdRoll for targetable audiences. You can also use it as a trusted source in cross-channel attribution. · Logo: https://assets.partnerfleet.app/n7ht2b8zuhyhwk9q5q4pxdlk7ll2
- [Marketo](https://partners.adroll.com/partners/marketo) — After you integrate your AdRoll and Marketo accounts, turning your static email lists into a CRM audience is easy. · Logo: https://assets.partnerfleet.app/atlzxgerq8tluyl5ogkihic6d4ys
- [Shopify](https://partners.adroll.com/partners/shopify) — Save time setting up by connecting your Shopify store to AdRoll. Within a few clicks, we'll automatically configure settings such as your shopping cart URL and product feed. All you need to do is connect and we'll take it from there. · Logo: https://assets.partnerfleet.app/dqizewwumcjcbqcfkv01468f7avy
- [WooCommerce](https://partners.adroll.com/partners/woocommerce) — AdRoll has a WordPress plugin that makes it easy to connect your WooCommerce store to your AdRoll account. · Logo: https://assets.partnerfleet.app/fpygnqr6h74nv4jnhjdzmjexqh7v