Klaviyo
Klaviyo is an intelligent marketing automation platform that gives online businesses direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With the AdRoll integration, customers can sync their Klaviyo lists and segments to launch web ad campaigns and see Klaviyo email and SMS metrics in cross-channel attribution.
Description
Klaviyo is an intelligent marketing automation platform that gives online businesses direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.
Integration Details
AdRoll + Klaviyo to Grow Revenue and Gain Insight
Leverage the power of first-party data to dynamically target your subscribers with relevant web ads. Sync your Klaviyo lists & segments to boost your ROAS by personalizing your campaigns and keep your audiences automatically up to date.
Additionally, with AdRoll's cross-channel attribution*, you can connect your Klaviyo account to the AdRoll platform to analyze your Klaviyo email and SMS conversions against your AdRoll web ads, social ads, and trusted source like Shopify, Google Analytics, etc.
Klaviyo Data in Cross-Channel Attribution
With AdRoll’s cross-channel attribution*, connect your Klaviyo account to the AdRoll platform to centralize metrics from across your marketing channels. Eliminate the need to login to separate platforms to view and export metrics. Instead, integrate your campaign data and get one place to analyze and attribute across your marketing channels.
This integration allows you to view your Klaviyo email and sms campaigns and historical performance data. You can also set date ranges, filter by channel, choose your attribution model, and customize the dashboard with your preferred KPIs.
Integrating & Importing Data for Attribution
Connecting Klaviyo is very straightforward, please follow these steps for easy integration:
- While logged into your AdRoll account, click on the “Integrations” button located in the bottom left corner of your dashboard.
- Find “Klaviyo Attribution”, click on the tile which opens a modal with more information.
- Click on the “Connect Klaviyo” button.
- From there, a popup appears where you can log into your Klaviyo account.**
Once you connect successfully, any of your campaigns with activity in the last 12 months will automatically be added to the AdRoll platform where you will be able to view your Klaviyo campaigns alongside your display and social ad campaigns.
Initially your campaign data will take up to 24 hours to import, but after that, your Klaviyo data will be updated on an hourly basis including:
- Campaign details (id, name, date, channel)
- Opens (Email)
- Key metrics: Clicks, delivered, bounced, revenue, conversions, marked as spam, unsubscribed
- Failed to deliver (SMS)
Learn more about integrating your Klaviyo data within the AdRoll platform for cross-channel attribution here.
Viewing & Analyzing Performance
AdRoll's cross-channel attribution helps you make informed decisions to best optimize performance and allocate budget across your marketing channels. Get a single dashboard to analyze and attribute success to the channels and campaigns in your marketing mix, including your Klaviyo data via API and UTMs.
Klaviyo Email & SMS in AdRoll
*This feature is only available to our paid subscribers with the cross-channel attribution add-on. You can check out your plan options here.
**We have partnered with Improvado to provide this connection to AdRoll. Your data is secure and is only accessible through the AdRoll platform; this does not create an Improvado account on your behalf, or bill/invoice.
Features
Retarget your site visitors and cart abandoners
Retargeting ads coupled with email and SMS campaigns helps turn browsers to purchasers.
Reward high-value customers with special offers
Leverage your loyalty integrations to serve ads to your best customers with exclusive promotions and rewards.
Convert one-time shoppers to repeat purchasers
Using your subscription integration, create segments of one-time purchasers and target them with ads for increased lifetime value.
Segment your customers to highlight relevant products
With customer data from quiz tools, serve ads that amplify your email and SMS campaigns highlighting products that fit their needs.
Turn customer service touchpoints into sales
Using customer support data, nudge customers with ads who have inquired about products but haven’t purchased yet.
Media
Benefits
Boost Return on Ad Spend (ROAS)
With the AdRoll and Klaviyo integration, it’s easy to reach your highly-qualified buyers and deliver tailored ads directly to them to help boost your ROAS.
Enhance the Customer Experience
Align the messaging and creative of your AdRoll ad campaigns with your Klaviyo email and SMS campaigns to create a cohesive and impactful brand experience that resonates with your audience.
Save Time and Streamline Audience Management
By connecting your Klaviyo account directly to AdRoll, you ensure your target audiences are automatically synced, saving you valuable time and effort.
Resources
FAQ
A customer can connect their Klaviyo account to AdRoll to target their Klaviyo lists and segments in AdRoll web ad campaigns.
We ingest all Klaviyo lists and segments that have been created or edited in the last year. Klaviyo lists and segments will be in the Contacts UI and will be named Klaviyo segment name - (Klaviyo segment ID).
Once the integration is done, the first import will run that night. They will be nightly moving forward.
No. For now, those are read only. They cannot be used to create AdRoll audiences and cannot be targeted in campaigns. They will not show up in any dynamic lists you build in AdRoll. We can only target lists and segments in campaigns.
- New/existing AdRoll web campaigns (outside of automations)
- Imported social campaigns
No. These are only able to be used in AdRoll ad campaigns for now.
Not at this time. This is on the roadmap.
All edits need to be done within Klaviyo.
