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Meta

Meta’s mission is to give people the power to build community and bring the world closer together. Their products empower more than 3 billion people around the world to share ideas and offer support.

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Description

Meta and AdRoll
Integrate your Meta advertising account(s) with the AdRoll platform to gain a holistic view of all your marketing efforts within one interface. Once your account(s) are connected to our platform, you can create omni-channel ad campaigns using AdRoll's automation builder, view all your channel campaigns’ performance side-by-side and edit campaigns for greater optimization. Seamless bi-directional import of your ads and audience data from your social accounts into the AdRoll interface —  for anything active in the past 12 months — ensures all your data stays in sync.

How does it work?
Connecting your Meta ad accounts is very straightforward, please follow these three steps for easy integration:
  1. Click on the “Integrations” button located in the bottom left corner of your dashboard.
  2. Hover over a tile for one of our supported social channels and click on the “Get Started” directional that appears.
  3. From there, a popup appears where you can log into your social business/ad manager account.

Note: You can only select an ad account that uses the same currency as your AdRoll account (e.g. if your AdRoll account uses USD, you can only select USD ad accounts). If your Instagram ad account for example uses EU and AdRoll uses USD, we will not be able to integrate your account due to currency differences.

Navigating your Integrated Social Campaigns
Imported social campaigns will carry one year of historical data into the AdRoll dashboard and we only import campaigns that have spent in the past year. Additionally, all ads and audiences imported with social campaigns will live in our ads library and can be used in any other campaign for that channel.

Meta Data in Cross-Channel Attribution
With AdRoll’s cross-channel attribution*, connect your Meta Ads Manager to the AdRoll platform to centralize metrics from across your marketing channels. Eliminate the need to login to separate platforms to view and export metrics. Instead, integrate your campaign data to make informed decisions to best optimize performance and allocate budget across your marketing channels. 

This product allows you to view your Meta campaigns, ad groups, ads, and historical performance data from the API alongside UTM-tracked conversions. You can also set date ranges, filter by channel, choose your attribution model, and customize the dashboard with your preferred KPIs. 

Managing Meta in AdRoll
Alert: This feature is only available to our paid subscribers. You can check out your plan options here.
*Cross-channel attribution is only available to our paid subscribers as an add-on.

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