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Microsoft Advertising

Reach 724 million monthly unique searchers on the Microsoft Search Network and 296 million unique users through native advertising on brand-safe experiences. Connect on platforms and sites people use every day to get things done across work and life.

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Microsoft Ads and AdRoll
With AdRoll’s cross-channel attribution*, connect your Microsoft Advertising account to the AdRoll platform to centralize metrics from across your marketing channels. Eliminate the need to login to separate platforms to view and export metrics. Instead, integrate your campaign data and get one place to analyze and attribute across your marketing channels.

This integration allows you to view your Microsoft campaigns, ad groups, ads, and historical performance data. You can also set date ranges, filter by channel, choose your attribution model, and customize the dashboard with your preferred KPIs. 

Integrating & Importing Data
Connecting your Microsoft Advertising account is very straightforward, please follow these steps for easy integration:
  1. While logged into your AdRoll account, click on the “Integrations” button located in the bottom left corner of your dashboard.
  2. Find “Microsoft Ads”, click on the tile which opens a modal with more information.
  3. Click on the “Connect Microsoft” button.
  4. From there, a popup appears where you can log into your Microsoft Advertising account.**

Note: You can only select an ad account that uses the same currency as your AdRoll account (e.g. if your AdRoll account uses USD, you can only select USD ad accounts)

Once you connect successfully, any of your campaigns with activity in the last 12 months will automatically be added to the AdRoll platform where you will be able to view your Microsoft ad campaigns alongside your display, social ads, email, and sms campaigns.

Initially your campaign data will take up to 24 hours to import, but after that, your Microsoft Advertising account data will be updated on an hourly basis including:
  • Campaigns
  • Ad groups
  • Ads
  • Historical performance data

Viewing & Analyzing Performance
AdRoll's cross-channel attribution helps you make informed decisions to best optimize performance and allocate budget across your marketing channels. Get a single dashboard to analyze and attribute success to the channels and campaigns in your marketing mix, including your Microsoft Ads data via API and UTMs.

Microsoft Ads in AdRoll
*This feature is only available to our paid subscribers with the cross-channel attribution add-on. You can check out your plan options here.

**We have partnered with Improvado to provide this connection to AdRoll. Your data is secure and is only accessible through the AdRoll platform; this does not create an Improvado account on your behalf, or bill/invoice.