# Salesforce
> Salesforce is cloud-based CRM software. It makes it easier for companies to find more prospects, close more deals, and connect with customers in a whole new way, so they can provide them with amazing service at scale.

Canonical page: https://partners.adroll.com/partners/salesforce
Marketplace: AdRoll
Last updated: 2025-12-17
Logo: https://assets.partnerfleet.app/uxy7jqrt9rk60wb13jfzoamyg7fd

## At a glance
- Category: [Cross Channel Attribution](https://partners.adroll.com/t/category/cross-channel-reporting), [CRM](https://partners.adroll.com/t/category/crm), [Marketing Automation](https://partners.adroll.com/t/category/marketing-automation)
- Partner Type: AdRoll, ABM
- Website: [www.salesforce.com](https://www.salesforce.com/)

## Call to actions
- [Visit Website](https://www.salesforce.com/)
- [Install](https://help.adroll.com/hc/en-us/articles/25841886309773-Using-integrations-in-Cross-Channel-Reporting-Attribution-Advanced-Package-only)

## About
Salesforce + AdRollWith AdRoll's cross-channel attribution*, you can connect your Salesforce account to the AdRoll platform to analyze your Salesforce-reported conversions and revenue compared to your platform-reported metrics across ads, email, and sms.Salesforce Data in Cross-Channel AttributionWith AdRoll’s cross-channel attribution*, you can integrate your Salesforce data as a trusted source to the AdRoll platform to centralize metrics from across your marketing channels. Eliminate the need to login to separate platforms to view and export metrics. Instead, integrate your campaign data to make informed decisions to best optimize performance and allocate budget across your marketing channels. This product allows you to view your Salesforce conversion and revenue data compared to AdRoll web ads, social ads, email and sms from the platform APIs alongside UTM-tracked conversions. You can also set date ranges, filter by channel, choose your attribution model, and customize the dashboard with your preferred KPIs. Integrating & Importing DataConnecting your Salesforce account is very straightforward, please follow these steps for easy integration:While logged into your AdRoll account, click on the “Integrations” button located in the bottom left corner of your dashboard.Find “Salesforce”, click on the tile which opens a modal with more information.Click on the “Connect Salesforce” button.From there, a popup appears where you can log into your Salesforce account.**Initially your data will take up to 24 hours to import, but after that, your Salesforce data will be updated on an hourly basis including:DateAccount_id (Property ID)account_name (property name)ConversionsRevenueLearn more about integrating your Salesforce data within the AdRoll platform here.Alert: This feature is only available to our paid subscribers. You can check out your plan options here.*Cross-channel attribution is only available to our paid subscribers as an add-on.**We have partnered with Improvado to provide this connection to AdRoll. Your data is secure and is only accessible through the AdRoll platform; this does not create an Improvado account on your behalf, or bill/invoice.

## Related partners
- [Klaviyo](https://partners.adroll.com/partners/klaviyo) — Klaviyo is an intelligent marketing automation platform that gives online businesses direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With the AdRoll integration, customers can sync their Klaviyo lists and segments to launch web ad campaigns and see Klaviyo email and SMS metrics in cross-channel attribution. · Logo: https://assets.partnerfleet.app/r12d330uwic7krhmwiu94hl65yr4
- [Marketo](https://partners.adroll.com/partners/marketo) — After you integrate your AdRoll and Marketo accounts, turning your static email lists into a CRM audience is easy. · Logo: https://assets.partnerfleet.app/atlzxgerq8tluyl5ogkihic6d4ys
- [HubSpot for AdRoll](https://partners.adroll.com/partners/hubspot) — With our HubSpot integration, you can place your AdRoll Pixel on your site, and then sync your static HubSpot email lists directly from your account to AdRoll for targetable audiences. You can also use it as a trusted source in cross-channel attribution. · Logo: https://assets.partnerfleet.app/n7ht2b8zuhyhwk9q5q4pxdlk7ll2
- [Google Analytics](https://partners.adroll.com/partners/google-analytics) — Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and apps. · Logo: https://assets.partnerfleet.app/ulql353gsd84x9ci2yl7g8ivf3py
- [Shopify](https://partners.adroll.com/partners/shopify) — Save time setting up by connecting your Shopify store to AdRoll. Within a few clicks, we'll automatically configure settings such as your shopping cart URL and product feed. All you need to do is connect and we'll take it from there. · Logo: https://assets.partnerfleet.app/dqizewwumcjcbqcfkv01468f7avy
- [WooCommerce](https://partners.adroll.com/partners/woocommerce) — AdRoll has a WordPress plugin that makes it easy to connect your WooCommerce store to your AdRoll account. · Logo: https://assets.partnerfleet.app/fpygnqr6h74nv4jnhjdzmjexqh7v
- [TikTok](https://partners.adroll.com/partners/tiktok) — Integrate your TikTok advertising account with the AdRoll platform to gain a holistic view of all your marketing efforts within one interface. Once your social account is connected to our platform, you can create omni-channel ad campaigns using AdRoll's automation builder, view all your campaign's performance side-by-side and edit campaigns as needed for greater optimization. You can also seamlessly import your ads and audience data from your social accounts into the AdRoll interface from the past 12 months. · Logo: https://assets.partnerfleet.app/ulnnmtmbet9a1igrj23jca9keeb9
- [Pinterest](https://partners.adroll.com/partners/pinterest) — Integrate your Pinterest advertising account with the AdRoll platform to gain a holistic view of all your marketing efforts within one interface. Once your account is connected to our platform, you can create omni-channel ad campaigns using AdRoll's automation builder, view all your channel campaigns’ performance side-by-side and edit campaigns for greater optimization. Seamless bi-directional import of your ads and audience data from your social channels into the AdRoll interface — for anything active in the past 12 months — ensures all your data stays in sync. · Logo: https://assets.partnerfleet.app/oskgww6s49m5yf9vto3q9u0yhvz5