# Segment
> Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.

Canonical page: https://partners.adroll.com/partners/segment
Marketplace: AdRoll
Last updated: 2025-12-17
Logo: https://assets.partnerfleet.app/dxxj5kt7iptw5oll7arnnwv5907s

## At a glance
- Category: [Reporting](https://partners.adroll.com/t/category/tracking-and-reporting)
- Partner Type: AdRoll, AdRoll

## Call to actions
- [Visit Website](https://segment.com)
- [Install](https://help.adroll.com/hc/en-us/articles/219863107-Segment-com)

## About
Segment.com is a hub for all of your website data, and integrating Segment.com with AdRoll helps you create your audience using that data. You will need to set up Segment.com on your website before you can move forward with passing information to AdRoll. Click here to access Segment.com's documentation on getting started.Connect AdRoll to Segment.comGo to the Destinations tab of Segment.com and click the Add Destination button in the top right.In Categories, select Advertising and find the AdRoll widget on the right.Click Configure AdRoll. Under Select Source, select the source that you want to connect to (your production website) and Confirm Source. You'll then be taken back to the Destinations tab.In Settings, copy and paste your Advertiser ID (adroll_adv_id) and Pixel ID (adroll_pix_id) from your AdRoll Pixel. Click the AdRoll Settings toggle to activate the integration.Track Segment.com Events in AdRollYou will need an ID to create a Fixed audience in AdRoll. Navigate to Optional Settings in Segment.com. This is where you'll map events that occur on your website to your AdRoll audience.In the first field, paste your Segment.com trigger event name. This name will be used in track method. Paste the copied AdRoll audience ID in the second field.Click Add Row and repeat these steps for each additional audience you want to track. Products Viewed and Enhanced Conversion TrackingSegment.com has several prebuilt variables that you can use to record enhanced conversion data:Events with property revenue tracks to adroll_conversion_value."Completed Order" events with property currency track as adroll_currency."Completed Order" events with property orderId, track as order_id."Viewed Product" or "Added Product" events with property id will track to product_id.This list is not exclusive, you can track any other label/value pair of your choosing as custom data.Learn more about the AdRoll-Segment.com connection.

## Related partners
- [Klaviyo](https://partners.adroll.com/partners/klaviyo) — Klaviyo is an intelligent marketing automation platform that gives online businesses direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With the AdRoll integration, customers can sync their Klaviyo lists and segments to launch web ad campaigns and see Klaviyo email and SMS metrics in cross-channel attribution. · Logo: https://assets.partnerfleet.app/r12d330uwic7krhmwiu94hl65yr4
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- [Pinterest](https://partners.adroll.com/partners/pinterest) — Integrate your Pinterest advertising account with the AdRoll platform to gain a holistic view of all your marketing efforts within one interface. Once your account is connected to our platform, you can create omni-channel ad campaigns using AdRoll's automation builder, view all your channel campaigns’ performance side-by-side and edit campaigns for greater optimization. Seamless bi-directional import of your ads and audience data from your social channels into the AdRoll interface — for anything active in the past 12 months — ensures all your data stays in sync. · Logo: https://assets.partnerfleet.app/oskgww6s49m5yf9vto3q9u0yhvz5
- [Google Ads](https://partners.adroll.com/partners/google-ads) — Connect your Google Ads manager to the AdRoll platform to view and analyze your Google campaigns alongside your AdRoll display and social ads campaigns — all from one place. This integration allows you to view your Google Ads campaigns, ad groups, ads and keywords. You can also set date ranges, filter by channel and customize your dashboard measure via your preferred KPIs. · Logo: https://assets.partnerfleet.app/t1ol2c03l8rmzwsee04brzhabn6k
- [Shopify](https://partners.adroll.com/partners/shopify) — Save time setting up by connecting your Shopify store to AdRoll. Within a few clicks, we'll automatically configure settings such as your shopping cart URL and product feed. All you need to do is connect and we'll take it from there. · Logo: https://assets.partnerfleet.app/dqizewwumcjcbqcfkv01468f7avy
- [WooCommerce](https://partners.adroll.com/partners/woocommerce) — AdRoll has a WordPress plugin that makes it easy to connect your WooCommerce store to your AdRoll account. · Logo: https://assets.partnerfleet.app/fpygnqr6h74nv4jnhjdzmjexqh7v
- [BigCommerce](https://partners.adroll.com/partners/bigcommerce) — AdRoll has partnered with BigCommerce to help you attract, convert, and grow audiences for your BigCommerce store. Within a few clicks, you can connect your store to a new or existing AdRoll account and start running campaigns across our extensive inventory without any developer or creative resources. · Logo: https://assets.partnerfleet.app/74dkwavruidp83cnl4kzuyoxgv6m
- [Yotpo](https://partners.adroll.com/partners/yotpo) — Yotpo's AdRoll integration leverages advanced AI to intelligently incorporate the best product review snippets and star ratings into personalized ad campaigns. Sell more by connecting your Yotpo account to AdRoll. Bring back lost shoppers, personalize campaigns, and get customers to purchase using powerful data. · Logo: https://assets.partnerfleet.app/u4xyl9swapfyhifrcyuh5ua1tko4