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Basic conversion tracking allows you to count the number of conversions attributed to your campaign. Enhanced conversion tracking pulls in additional data about that conversion, for example revenue. To set up enhanced conversion tracking through Tealium:

  1. Tag Configuration: Configure your AdRoll tag using this guide.
  2. Load Rules: Set your page load rule. The default is to Load on Every Page, which we recommend. If you need to, you can also set your tag to fire on specific pages, by clicking Create Rule.
  3. Data Mappings: Map website variables to AdRoll to enhance campaign reporting. Identify your data source (where the information can be found) and destination (where to send that information). The rest of this article covers how to complete this part.