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TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

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TikTok and AdRoll
Connected social ads is a feature that enables you to connect your TikTok advertising account(s) to the AdRoll platform to gain a holistic view of all your marketing efforts within one interface. Once social channels are connected to our platform, you can create omni-channel ad campaigns, view all your channel campaigns’ performance side-by-side and edit campaigns as needed, to optimize. Seamless bi-directional import of your ads and audience data from your social channels into the AdRoll interface —  for anything active in the past 12 months — ensures all your data stays in sync.

Managing TikTok in AdRoll
This feature is only available to our paid subscribers. You can check out your plan options here

How does it work?
Getting connected to your social channels is very straightforward, please follow these three steps for easy integration:
  1. While logged into your AdRoll account, click on the “Integrations” button located in the bottom left corner of your dashboard.
  2. Hover over a tile for one of our supported social channels and click on the “Get Started” directional that appears.
  3. From there, a popup appears where you can log into your social business/ad manager account.

Note: You can only select an ad account that uses the same currency as your AdRoll account (e.g. if your AdRoll account uses USD, you can only select USD ad accounts). If your TikTok ad account for example uses EU and AdRoll uses USD, we will not be able to integrate your account due to currency differences.

Once you connect successfully, your existing TikTok campaigns will be automatically added to the AdRoll platform where you will be able to view your connected social campaigns alongside your AdRoll campaigns.

Note: Initially your campaign data will take 24 hours to import but after that, it will be updated on an hourly basis.

Navigating your Connected Social Campaigns

Imported social campaigns will carry one year of historical data into the AdRoll dashboard and we only import campaigns that have spent in the past year. Additionally, all ads and audiences imported with social campaigns will live in our ads library and can be used in any other campaign for that channel.